Calculator library
Search by metric, channel or outcome — try "ROAS", "customer acquisition", "profit" or "lead".
Advertising
ROAS Calculator
Revenue generated for every 1 unit of advertising spend.
Advertising
Marketing ROI Calculator
Return on the total marketing investment after product/service costs.
Advertising
CPM Calculator
Cost of one thousand ad impressions.
Advertising
CPC Calculator
Average cost you pay for one click.
Advertising
CTR Calculator
Share of impressions that resulted in a click.
Advertising
CPL Calculator
Total marketing spend required to generate one lead.
Advertising
CPA Calculator
Marketing cost per acquired action or customer in the campaign.
Advertising
Break-even ROAS Calculator
The ROAS you need just to cover product cost — below this, advertising loses money.
Sales
CAC Calculator
The full cost of acquiring one new customer.
Sales
LTV Calculator
Estimated revenue a customer generates across their relationship with you.
Sales
AOV Calculator
Average revenue per order.
Sales
Revenue per Customer Calculator
Average revenue each customer contributed in the period.
Sales
Lead-to-Customer Rate Calculator
Share of leads that became paying customers.
Sales
Sales Conversion Rate Calculator
Share of qualified leads your sales process closes.
Profitability
Gross Profit Calculator
Revenue left after the direct cost of delivering the product or service.
Profitability
Gross Margin Calculator
Gross profit as a percentage of revenue.
Profitability
Net Marketing Profit Calculator
What is left after product costs and all marketing costs.
Profitability
Profit Margin Calculator
Profit as a percentage of revenue.
Profitability
Contribution Margin Calculator
Revenue per unit minus variable cost per unit.
Profitability
Break-even Point Calculator
Units you must sell to cover fixed costs.
Profitability
Break-even Revenue Calculator
Revenue required to cover marketing spend at your margin.
Profitability
Marketing Profitability Calculator
Gross profit generated per unit of marketing cost, as a percentage.
Funnel
Landing Page Conversion Calculator
Share of landing page visitors who took the desired action.
Funnel
Click → Lead Conversion Calculator
Share of clicks that became leads.
Funnel
Qualified Lead Rate Calculator
Share of leads that met your qualification criteria.
Funnel
MQL Conversion Calculator
Share of leads that became marketing-qualified leads.
Funnel
SQL Conversion Calculator
Share of MQLs accepted by sales as qualified.
Funnel
Overall Conversion Rate Calculator
Share of clicks that ended as customers.
Funnel
Funnel Drop-off Calculator
Share of people lost between two funnel stages.
Social Media
Engagement Rate Calculator
Interactions as a share of reach.
Social Media
Cost per Engagement Calculator
What each like, comment, share or save costs.
Social Media
Cost per Follower Calculator
Spend required to add one follower.
Social Media
Follower Growth Rate Calculator
Percentage growth of your audience in the period.
Social Media
Social Media ROI Calculator
Return on your social media investment.
Social Media
Influencer ROI Calculator
Return on a specific influencer or creator partnership.
Email Open Rate Calculator
Share of delivered emails that were opened.
Email CTR Calculator
Share of delivered emails that generated a click.
Email CTOR Calculator
Click-to-open rate — how compelling the content was to those who opened.
Email Conversion Rate Calculator
Share of recipients who completed the goal action.
Email ROI Calculator
Return on your email programme cost.
Revenue per Recipient Calculator
Average revenue each delivered email produced.
Growth
Revenue Growth Rate Calculator
Percentage change in revenue between two periods.
Growth
Customer Growth Rate Calculator
Percentage change in customer count.
Growth
Lead Growth Rate Calculator
Percentage change in lead volume.
Growth
Marketing Efficiency Ratio Calculator
Revenue produced per unit of total marketing spend.
Growth
LTV:CAC Ratio Calculator
How many times customer lifetime value covers acquisition cost.
Growth
CAC Payback Period Calculator
Months needed to recover the cost of acquiring a customer.
Growth
Churn Rate Calculator
Share of customers lost in the period.
Growth
Retention Rate Calculator
Share of customers retained in the period.
Growth
MRR Calculator
Monthly recurring revenue from your subscriber base.
Growth
ARR Calculator
Annual recurring revenue.
Sales
Repeat Purchase Rate Calculator
Share of customers who bought more than once.