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LTV:CAC Ratio Calculator
How many times customer lifetime value covers acquisition cost.
Inputs
₹
₹
Result
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Not enough data to calculate this metric — fill in every input above.
Formula: LTV:CAC = LTV ÷ CAC
Example: ₹3,400 ÷ ₹850 = 4.00 : 1
Common mistakes
- • Using revenue LTV against a fully loaded CAC — compare like with like.
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