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CAC Payback Period Calculator
Months needed to recover the cost of acquiring a customer.
Inputs
₹
₹
Result
—
Not enough data to calculate this metric — fill in every input above.
Formula: Payback (months) = CAC ÷ Monthly Gross Profit per Customer
Example: ₹850 ÷ ₹300 = 2.83 months
Common mistakes
- • Using revenue instead of gross profit per customer.
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