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CAC Calculator
The full cost of acquiring one new customer.
Inputs
₹
Result
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Not enough data to calculate this metric — fill in every input above.
Formula: CAC = Total Acquisition Cost ÷ New Customers
Example: ₹70,000 ÷ 80 new customers = ₹875
Common mistakes
- • Dividing by all customers including repeat buyers.
- • Excluding agency, creative and salary costs from acquisition cost.
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