Marketing Performance Calculator

Add a business profile to prioritise metrics for your business type.

Create business profile

Campaign

Campaign Name

Period Start

Period End

Investment

Ad Spend

₹

Media spend only.

Content / Production Cost

₹

Agency / Service Cost

₹

Other Marketing Cost

₹

Reach & traffic

Impressions

Reach

Clicks

Funnel

Leads

Qualified Leads

Sales / Customers

New Customers

Repeat Customers

Revenue & economics

Revenue Generated

₹

Product / Service Cost

₹

Average Order Value

₹

Gross Margin %

LTV (optional override)

₹

Live results

Prioritised for your business type. Full dashboard has every metric.

ROAS

—

Not enough data — add revenue and ad spend.

Revenue ÷ Ad Spend

Marketing ROI

—

Not enough data — add gross profit and marketing cost.

((Gross Profit − Marketing Cost) ÷ Marketing Cost) × 100

CAC

—

Not enough data — add marketing cost and new customers.

Total Acquisition Cost ÷ New Customers

CPL

—

Not enough data — add marketing cost and leads.

Marketing Spend ÷ Leads

CPA

—

Not enough data — add marketing cost and customers.

Marketing Spend ÷ Customers

Overall Conversion

—

Not enough data — add customers and clicks.

(Customers ÷ Clicks) × 100

AOV

—

Not enough data — add revenue and customers/orders.

Revenue ÷ Orders

LTV

—

Add LTV, or an AOV and repeat rate in your business profile.

AOV × Purchase Frequency × Lifespan