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CPA Calculator
Marketing cost per acquired action or customer in the campaign.
Inputs
₹
Result
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Not enough data to calculate this metric — fill in every input above.
Formula: CPA = Marketing Spend ÷ Customers (or Actions)
Example: ₹70,000 ÷ 80 customers = ₹875
Common mistakes
- • Treating CPA and CAC as identical. CAC counts new customers and full acquisition cost.
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