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ROAS Calculator
Revenue generated for every 1 unit of advertising spend.
Inputs
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Result
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Not enough data to calculate this metric — fill in every input above.
Formula: ROAS = Revenue Generated ÷ Ad Spend
Example: ₹2,10,000 revenue ÷ ₹50,000 ad spend = 4.20x
Common mistakes
- • Treating ROAS as profit — ROAS ignores product cost and margin.
- • Mixing total marketing cost into ad spend. ROAS uses ad spend only.
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