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Break-even ROAS Calculator
The ROAS you need just to cover product cost — below this, advertising loses money.
Inputs
%
Result
—
Not enough data to calculate this metric — fill in every input above.
Formula: Break-even ROAS = 1 ÷ Gross Margin
Example: Gross margin 50% → 1 ÷ 0.5 = 2.00x
Common mistakes
- • Setting ROAS targets without knowing your margin.
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