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Marketing ROI Calculator
Return on the total marketing investment after product/service costs.
Inputs
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₹
Result
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Not enough data to calculate this metric — fill in every input above.
Formula: ROI = ((Net Return − Investment) ÷ Investment) × 100
Example: Net return ₹1,26,000, investment ₹70,000 → 80% ROI
Common mistakes
- • Confusing ROI with ROAS. ROAS is a revenue multiple, ROI is a profitability percentage.
- • Forgetting agency, content and tooling costs in the investment figure.
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