← All calculators
Churn Rate Calculator
Share of customers lost in the period.
Inputs
Result
—
Not enough data to calculate this metric — fill in every input above.
Formula: Churn = (Customers Lost ÷ Customers at Start) × 100
Example: 40 ÷ 800 × 100 = 5%
Common mistakes
- • Mixing logo churn and revenue churn.
Related calculators
Want this in context?
The Marketing Performance Calculator computes this metric alongside every other one, using your business profile.
Open the full calculator