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CTR Calculator
Share of impressions that resulted in a click.
Inputs
Result
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Not enough data to calculate this metric — fill in every input above.
Formula: CTR = (Clicks ÷ Impressions) × 100
Example: 10,000 ÷ 12,00,000 × 100 = 0.83%
Common mistakes
- • Reading a high CTR as success when downstream conversion is weak.
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