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Overall Conversion Rate Calculator
Share of clicks that ended as customers.
Inputs
Result
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Not enough data to calculate this metric — fill in every input above.
Formula: Overall Conversion = (Customers ÷ Clicks) × 100
Example: 80 ÷ 10,000 × 100 = 0.8%
Common mistakes
- • Comparing overall conversion across channels with different intent.
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