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Lead-to-Customer Rate Calculator
Share of leads that became paying customers.
Inputs
Result
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Not enough data to calculate this metric — fill in every input above.
Formula: Lead-to-Customer = (Customers ÷ Leads) × 100
Example: 80 ÷ 350 × 100 = 22.9%
Common mistakes
- • Counting unqualified enquiries as leads.
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