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Email ROI Calculator

Return on your email programme cost.

Inputs

Result

Not enough data to calculate this metric — fill in every input above.

Formula: Email ROI = ((Revenue − Cost) ÷ Cost) × 100

Example: (₹1,44,000 − ₹12,000) ÷ ₹12,000 × 100 = 1,100%

Common mistakes

  • Excluding platform and creative costs.

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