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Marketing Profitability Calculator

Gross profit generated per unit of marketing cost, as a percentage.

Inputs

Result

Not enough data to calculate this metric — fill in every input above.

Formula: Marketing Profitability = (Gross Profit ÷ Marketing Cost) × 100

Example: ₹1,05,000 ÷ ₹70,000 × 100 = 150%

Common mistakes

  • Using revenue instead of gross profit.

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