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Engagement Rate Calculator
Interactions as a share of reach.
Inputs
Result
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Not enough data to calculate this metric — fill in every input above.
Formula: Engagement Rate = (Engagements ÷ Reach) × 100
Example: 4,500 ÷ 90,000 × 100 = 5%
Common mistakes
- • Using followers instead of reach for reach-based campaigns.
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