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SQL Conversion Calculator
Share of MQLs accepted by sales as qualified.
Inputs
Result
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Not enough data to calculate this metric — fill in every input above.
Formula: SQL Rate = (SQLs ÷ MQLs) × 100
Example: 90 ÷ 180 × 100 = 50%
Common mistakes
- • Not agreeing the MQL→SQL definition with sales.
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