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MQL Conversion Calculator
Share of leads that became marketing-qualified leads.
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Result
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Not enough data to calculate this metric — fill in every input above.
Formula: MQL Rate = (MQLs ÷ Leads) × 100
Example: 180 ÷ 350 × 100 = 51.4%
Common mistakes
- • Defining MQL by activity alone, without fit.
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