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Marketing Efficiency Ratio Calculator
Revenue produced per unit of total marketing spend.
Inputs
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₹
Result
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Not enough data to calculate this metric — fill in every input above.
Formula: MER = Total Revenue ÷ Total Marketing Spend
Example: ₹12,00,000 ÷ ₹2,00,000 = 6.00x
Common mistakes
- • Confusing MER with channel ROAS.
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