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Repeat Purchase Rate Calculator
Share of customers who bought more than once.
Inputs
Result
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Not enough data to calculate this metric — fill in every input above.
Formula: Repeat Rate = (Repeat Customers ÷ Total Customers) × 100
Example: 240 ÷ 800 × 100 = 30%
Common mistakes
- • Measuring repeat rate over too short a window.
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