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Funnel Drop-off Calculator
Share of people lost between two funnel stages.
Inputs
Result
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Not enough data to calculate this metric — fill in every input above.
Formula: Drop-off = ((Stage A − Stage B) ÷ Stage A) × 100
Example: (10,000 − 350) ÷ 10,000 × 100 = 96.5%
Common mistakes
- • Reading drop-off without comparing to the previous period.
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