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Email CTR Calculator
Share of delivered emails that generated a click.
Inputs
Result
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Not enough data to calculate this metric — fill in every input above.
Formula: Email CTR = (Clicks ÷ Delivered) × 100
Example: 900 ÷ 20,000 × 100 = 4.5%
Common mistakes
- • Comparing CTR across lists of different quality.
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